Duties Responsibilities ENROLLMENT MARKETING STRATEGY Develop and implement marketing strategies across paid and owned channels (including email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non-degree programs Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging Collaborate with colleagues to align strategies with college‑wide priorities and institutional enrollment goals Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials PIPELINE COMMUNICATION Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment Monitor pipeline performance and engagement trends, identifying gaps or drop‑off points and recommending improvements to increase conversion Oversee the development of program‑specific marketing content (student testimonials, search optimized web copy, social media, video) while ensuring each program’s value and differentiators are tailored to intended audiences DIGITAL MARKETING EXECUTION Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data‑informed recommendations to stakeholders COLLABORATION PROJECT MANAGEMENT Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations Work with program staff and partners to align all messaging with program requirements, timelines, and student need Manage projects within the MarCom team’s project management framework to ensure work is organized, documented, and delivered on time Perform other duties as assigned to support the mission and strategic goals of the College of Liberal Arts Sciences