Duties Responsibilities Content Creation: Develop content that translates complex scientific research, programs, and engagement activities for diverse audiences and diverse modes of communication (including data visualization and social media posts). Write and edit content for websites, social media, newsletters, printed materials, and other marketing assets that maintain a consistent voice and adhere to university and iSEE brand and style guidelines. Support content planning and development across iSEE’s major programs and initiatives to ensure clarity, consistency, and audience relevance. Audience Research Analytics: Assist with audience research and segmentation to better understand iSEE’s target audiences, including faculty, students, policymakers, funders, industry partners, and the public. Help define audience needs and interests to guide targeted outreach. • Assist in tailoring messaging approaches for different audiences and platforms. Use analytics tools (e.g., Google Analytics, email, and social media metrics) to track campaign performance and audience engagement. • Assist in analyzing data to identify trends, insights, and opportunities for improvement. Prepare performance summaries and recommendations to support data-informed marketing decisions. Marketing Strategy Support Planning: Work with the Director of Strategic Communications to help develop and refine marketing strategies aligned with iSEE’s strategic goals. Conduct market research to inform messaging, channel selection, and campaign approaches. Maintain awareness of marketing trends, tools, and best practices relevant to higher education and research communications. Collaboration Project Management: Work collaboratively with iSEE staff, faculty partners, and campus units to align marketing efforts with program goals. Collaborate with web, design, and communications staff to ensure timely, accurate, and consistent campaign execution. Contribute to and work within the team’s project management system to support organization, efficiency, and timely delivery.