Duties Responsibilities Lead college-level communications and marketing team, providing strategic vision and individualized professional guidance and development. Work closely with departments and research units within the college to set and analyze measurable marketing goals driven by the strategic plan. Advise and guide the Dean and college leadership with respect to mission-critical, often sensitive topics and write, massage, and support messaging through efficient channels (often on a daily basis). Expand and improve college-wide brand and marketing strategy in alignment with campus-level strategies, including the expansion of marketing campaigns and communication materials includes digital outlets, magazines, reports, online visibility, print, interactive, video, social, and all other media. Represent the college in campus-wide communication, marketing, and branding efforts, as well as manage media relations. Explore, develop, and implement innovative marketing approaches that will be effective and have significant positive impact on the stature of the college. Establish, foster, and grow strong networking and relationships throughout the college and across the campus and various media outlets. Perform other duties as assigned.