Associate Marketing Manager - East



Marketing & Communications
Posted on Sunday, June 9, 2024


Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.


At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.


As the Associate Marketing Manager at Sunnyside, you’ll lead performance and growth marketing strategies for promotions and ticket growth in the East region, focused on scalable revenue-driving and customer growth tactics through direct response owned marketing channels. Reporting directly to the Sr Regional Marketing Manager, you will support national and regional campaign strategies by balancing the analytical and tactical skills with creative and brand storytelling to ensure creative assets are produced and that campaigns are published, optimized and performing above industry standards. This role will be pivotal in shaping and executing marketing strategies that elevate our brand presence nationally and locally. The roles and responsibilities of this position include, but are not limited to, developing marketing strategies and campaigns, briefing creative teams, evolving the digital regional strategy and driving traffic to Sunnyside* Dispensaries. As an integral part of our marketing team, you will work closely with various departments to lead implementation of cohesive and impactful campaigns that resonate with the East region’s target audiences and drive key business objectives.


  • Be the #1 champion of the east region of Sunnyside* including creation & ownership of brand guidelines, brand positioning and identification, development of regional promotional campaigns, and localizing markets with national campaigns.
  • Develop and implement strategic marketing plans and regional strategy, from briefing the creative teams to activating across our owned channels.
  • Collaborate with Sr. Regional Marketing Manager, Brand, eCommerce, CRM, and wholesales teams to build strong channel strategies, to implement and own the development of associated creative and execution of regional campaigns.
  • Develop internal communication plans to energize partners in the field and retail operations, gaining buy-in and support of national programming priorities.
  • Evaluate and report on campaign performance, sales metrics, market trends, competitive activity, consumer insights and other data to make recommendations to ongoing brand projects and strategy.
  • Manage regional-related marketing expenses and vendor estimates and scopes to manage within the regional retail marketing budget.
  • Grow your knowledge regularly through team member 1:1’s, research and identify opportunities to share best practices with the broader team.
  • Ability to adapt to rapidly changing priorities as directed by leadership
  • Willingness to take on tasks as assigned my management


  • Minimum 3 years of relevant marketing experience, preferably in retail, consumer, wholesale brand or related marketing.
  • Must demonstrate ability to lead and build a consumer-facing brand.
  • Proven track record of leading marketing initiatives in a retail or similar environment.
  • Strong understanding of digital marketing and omni-channel principles, including content strategy, brief writing, content production/development and brand storytelling.
  • Proven project management skills can prioritize and activate multiple campaigns amongst multiple owned channels including social media, CRM and eCommerce.
  • Entrepreneurial and team-oriented spirit that views problems as solutions waiting to happen.
  • High performer that thrives in environments with minimal process and structure and comfort with managing through ambiguity.
  • Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams. You can motivate and lead cross-functional teams.
  • Exceptional creativity. Knows how to pull together multiple visual concepts into a cohesive creative plan. Stays grounded in market knowledge and customer insights.
  • Strategic thinker with the ability to analyze data and sales trends to inform decision making.
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Demonstrated ability to drive results and adapt to changing business needs in a fast-paced environment.
  • Genuine passion for marketing and the cannabis industry.
  • Bachelor’s degree preferred.


Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.


In accordance with any local and state compensation laws, the estimated range of compensation is $60,000 - $65,000. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience and other relevant factors. For questions about this please discuss with your recruiter during the interview process.


  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act (“CCPA”) Notice to Applicants:
Please read the California Employee Privacy Notice (“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting CCPAnotice@crescolabs.com
Reporting a Scam:

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.
We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.
If you are in doubt, please contact us at Report-a-spam@crescolabs.com with questions.