Marketing Coordinator
Stephens Family YMCA
Administration, Marketing & Communications, Sales & Business Development
Champaign, IL, USA
Posted on Oct 10, 2024
Job Type
Full-time
Description
Position Summary: The Marketing Coordinator supports the work of the Stephens Family YMCA, a leading nonprofit committed to strengthening the community through youth development, healthy living, and social responsibility. This role contributes to the overall organizational marketing strategy, enhances brand identity, and provides high-level marketing support to the Development & Marketing Director along with Full Time Director staff.
Essential Functions:
- Social Media Strategy: Develop and implement social media strategies to holistically market the YMCA.
- Website Management: Maintain and update the YMCA website under the direction of the Development & Marketing Director.
- Data Analysis: Monitor and analyze website and social media data for engagement, trends, and actionable insights.
- YMCA Brand Standards: Utilize and adapt to YMCA brand standards to create graphics, brochures, and other materials that align with Y branding guidelines.
- Campaign Development: Execute creative strategies for traditional and digital marketing campaigns, utilizing metrics.
- Event Calendar Management: Maintain a calendar of events and coordinate the marketing timeline to ensure timely promotions.
- Photography & Videography: Capture photos and videos for marketing purposes as needed.
- Internal & External Promotion Management: Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness.
- Collaboration with Directors: Work closely with program directors to gather content and ensure consistent, quality marketing across all platforms.
- Newsletter Design: Create and distribute monthly program-specific newsletters to engage members and promote events.
- Social Media Trends: Stay informed on the latest social media best practices to keep the YMCA's marketing efforts current and effective.
- Storytelling and Impact: Increase storytelling efforts by developing and sharing impact stories through various communication channels.
- Event & Program Support: Assist with marketing efforts for events and programming to ensure successful outcomes.
Qualifications:
- 4 years of experience in marketing, communications, or a related field.
- Bachelor’s degree in marketing, communications, or a related discipline preferred.
- Must be able to manage multiple platforms, such as; website management, Adobe Creative Suite, Canva, CRM systems, and other relevant tools.
- Must be detail-oriented and organized, with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Ability to work with multiple departments and teams to market specific programming in alignment with the YMCA’s overall mission and vision.
- Proficiency in social media platforms, website management, and digital marketing tools.
- Strong analytical skills to assess performance metrics and adjust marketing strategies as needed.
- Exceptional written and verbal communication skills.
- Experience with graphic design, photography, and video production preferred.
Competencies:
- Communication: Clear, concise, and effective communication across multiple platforms.
- Innovation: Creative problem-solving and adaptability to new trends and technologies.
- Teamwork: Works collaboratively with others to achieve common goals.
- Attention to Detail: Ensures accuracy in all marketing materials and communications.
- Organization: Manages time efficiently and meets deadlines consistently.
Benefits:
- Health, dental, vision, life and LTD insurance
- Paid Vacation, sick, and personal days
- Paid Holidays
- 403(b) and 401(a) after eligibility period
- Free YMCA membership and discount on YMCA programs and merchandise
Salary Description
$21-$23/hour *based on experience