Marketing Specialist – Crop Protection products

Location: Serbia

Department: Marketing

Reports To: Country Business Manager Bojan Konstantinovic

Employment Type: Full-time

Job Overview:

We are seeking a dynamic and detail-oriented Marketing Specialist to support the planning and execution of marketing strategies for our Rainbow crop protection products. This role will involve market research, campaign development, product positioning, and collaboration with sales and technical teams to drive brand awareness, product adoption, and customer engagement in the agricultural sector.

Key Responsibilities:

1.Market Research & Analysis:

1.1.Monitor industry trends, competitive landscape, and customer needs in the crop protection segment.

1.2.Gather and analyze market to identify opportunities and threats.

2.Product Marketing:

2.1.Assist in developing go-to-market strategies for new and existing crop protection products.

2.2.Create compelling product messaging and positioning tailored to various customer segments (farmers, distributors, agronomists).

3.Campaign Development:

3.1.Plan and implement integrated marketing campaigns (digital, print, events) to promote products and strengthen brand recognition (with the support of HQ branding team).

3.2.Coordinate promotional materials such as brochures, data sheets, videos, and digital content (with the support of HQ branding team).

4.Digital Marketing & Content:

4.1.Manage content creation for website, social media platforms, email newsletters (with the support of HQ branding team).

5.Event Management:

5.1.Organize and support trade shows, field days, product demos, and webinars targeting growers and industry stakeholders.

6.Cross-Functional Collaboration:

6.1.Work closely with country manager, technical support, and sales teams to align marketing efforts with product performance and market feedback.

Qualifications:

1.Bachelor’s degree in Agriculture (preferably Plant Protection), Agribusiness, or related field.

2.2–4 years of experience, preferably in the agriculture or crop protection industry.

3.Strong knowledge of agricultural markets, especially crop protection trends and practices.

4.Excellent communication, organizational, and analytical skills.

5.Ability to manage multiple projects and deadlines in a fast-paced environment.

6.Willingness to travel occasionally to attend field events and meet customers.

Preferred Skills:

1.Experience in agri-inputs marketing (pesticides, fungicides, herbicides, biologicals, etc.).

2.Agronomy knowledge and understanding of crop cycles and plant health challenges.

3.Content creation skills (Canva, Adobe Suite etc.) are a plus.