Responsibilities:

• Strategic Planning Leadership: Support the development of long-term strategic plans to deliver sustained profitable growth and drive strategic revenue growth projects and key business processes aligned with the business roadmap.

• Strategic Planning Leadership: Own the development and coordinate execution of Vertical Market strategies including programs, initiatives, New Product development (NPD) programs, business case and value proposition in targeted growth markets.

• Product Marketing Leadership: Develop and lead the overall marketing strategy for Hudson’s product and services portfolio. Lead engagement with the commercial teams to communicate business strategy, priorities and manage required support including pricing, training, and marketing support.

• Customer Journey Optimization: Define and optimize the customer journey ensuring seamless flow and enhancing cross-product and service engagement; Utilize customer insights and data to inform product and service positioning, messaging, and targeting

• Market Positioning: Lead the positioning of Hudson’s offerings in the market, ensuring that each product and service resonates with its target audience and stands out in a competitive landscape; Conduct market research and analysis to identify customer needs, market trends and competitive landscape. Execute a Voice of Customer Program to develop actionable insights.

• Client Engagement: Act as a client-facing leader, working closely with sales teams to understand client needs and refine product and service messaging accordingly

• Data-Driven Strategy: Utilize market research, customer feedback, and competitive analysis to inform marketing strategies and decisions

• Content Strategy: Oversee the creation of compelling content that communicates the value of Hudson’s products and service, including thought leadership pieces, marketing collateral, and customer education materials

• Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages innovation and excellence.

Requirements:

• Bachelors degree in Marketing, STEM field or MBA preferred.

• 10+ years in B2B product marketing

• Strong understanding of GTM strategies and competitive product positioning

• Proven track record in innovative marketing solutions and campaign management

• Expert in client presentations and content creation

• Proficient with CRM systems – D365 preferred

• Experience in digital marketing

• Technologies: Fluent in Microsoft Office, SEO, project management software

• Ability to work from corporate office

• Ability to travel up to 25% as needed for the business.