Sr Director, Product & Design - Data and Analytics

Dick's Sporting Goods

Dick's Sporting Goods

Product, Design, Data Science
United States · Remote
Posted on Friday, August 11, 2023

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!


As the Senior Director – Product & Design, Data and Analytics (D&A), you are responsible for defining a comprehensive enterprise product vision for D&A, as well as supporting the D&A needs of other Product teams across the enterprise. You are the “voice of the product” empathizing with customers, stakeholders, and reviewing data to ensure customer and stakeholder needs are incorporated into and prioritized within the roadmap, directed by data and results. You will lead the development of our data roadmap and data products, defining the direction and priorities for each domain. Additionally, you will be responsible for delivering the platforms and tools needed to enable data-driven solutions and data science across the organization, including E-commerce, Stores, Supply Chain & Omni, Merchandising, Marketing, Innovation, and our Foundational teams.

The role requires a driven, strategic and tactical leader, who is highly motivated and accountable to deliver outstanding product experiences that achieve enterprise KPIs, including revenue, conversion and customer satisfaction.  You will lead the Product and Design team and interact with all functional areas of the company including Engineering, Executive Management, and Business stakeholders bringing cohesion and coordination to enterprise initiatives by blending strategy and tactics to achieve business results.  You must work strategically, driving ideas for growth and new opportunities, while tactically solving customer and business problems that present in existing products.

A key focus of this role will be the creation and execution of our Enterprise Data Management Strategy, including data governance and data lifecycle management. You will work closely with both business leaders and engineering teams to ensure that our data strategy aligns with business goals and drives value for our customers.

The ideal candidate for this role will have a strong track record of leading data and analytics teams and delivering meaningful impact through data-driven initiatives. You are an innovative thinker with the ability to translate complex technical concepts into clear, actionable plans. You have excellent communication and leadership skills, with the ability to build strong relationships with cross-functional teams and stakeholders at all levels.

Role Responsibilities:

Strategy & Planning

  • Product Strategy & RoadmapYou own the vision, strategy and roadmap for your D&A. Must be able to distill the “fire hose” of insights, data, and requests into an actionable vision inclusive of customer and business partners needs to build both incremental and innovative experiences for your customers, ensuring that value is delivered early, often, and in-sync with customer goals.  You are responsible for prioritizing features to support the enterprise cross-functional roadmap across all product groups.  This will also require saying up to date on industry trends and best practices in data and analytics and incorporating them into the strategy and execution.

  • Customer Value & Business OutcomesEnsures a business outcome is achieved and customers receive a product that provides value, whether it’s an MVP or mature product with a new feature.  Goes above and beyond defining and delivering. Requires a solid understanding of the inter-relations of our business – financial, marketing, sales, legal, partnerships, customer service, stores, technical capabilities, user experience.

  • Know Your BusinessAccountable for results.  Whether that is maximizing metrics, managing expectations, addressing customer feedback, or prioritizing the backlog.  Knowing your numbers, competitors, who is doing what, the next big thing, suggesting innovative ideas to POC and constantly striving to increase revenue and conversion are primary responsibilities for your role.  You will provide regular reporting to executive management along with strategies to constantly improve the numbers, hit revenue goals, and maximize return on investment.

  • Product Decisionsyou will be called upon to make tough decisions, whether it is a go/no-go decision, balancing risks versus reward, pros/cons, dependencies, cost/benefit analysis, or ROI of resource investment.  You must stand behind your decision with facts and data.  Must be able to recognize when to change course and reverse a decision, subscribing to the philosophy of learning fast, and moving on.

  • Budget ManagementManage a multimillion-dollar capital and professional services budget; forecasting and creating business cases for additional funding, vendor selection and staff expansion.

Delivery & Execution

  • Delivery – Lead the development and execution of the data and analytics roadmap, inclusive of strategic planning sessions and annual and quarterly planning sessions.  In addition to overseeing the implementation and adherence to data governance and data lifecycle management processes.

  • Features – Manage and at times create accurate user stories and prioritize the backlog; working with the team to groom, refine, and ultimately deliver the feature. 

  • Partner – Be the critical partner across the organization, aligning with key Business stakeholders and roadmaps and KPIs, working with Engineering to ensure that data infrastructure and tools are in place to support data-driven initiatives and linking with Program and Portfolio team to ensure on-time, on-budget delivery against prioritized initiatives.

  • Ceremonies – Participates in standups, planning sessions, demos, and retrospectives. Fosters team collaboration, co-creation, and open communication.

  • Testing and Research – Formulates hypothesis to A/B test, prototype, or research, continually refining the product until desired outcome is achieved. Ensures successful tests are translated into new site features.

  • Vendors – Accountable for the management, selection, budget and oversight of a portfolio of 3rd party vendor partners. Regularly holding business reviews, monitoring SLAs, managing RFPs, negotiating contracts and managing budgets for those services.


  • Change Influencer – Acts as an agent of change within your team, organization, and leading to embrace new methodologies, processes, efficiencies and challenging the status quo.  Constantly pushing and asking why even if it’s to Senior Executives.  You must be a strong communicator and partner, capable of influencing a team of designers, developers, stakeholders, and executives to achieve value early and often.

  • Leader – Group product managers control the destiny of Products for the organization. You must evangelize your team’s services and roadmap; distill complex technical concepts into plain language for stakeholders, and advocate for the customer.  Ensuring alignment across your group and the Product organization. 

  • Partnering – Partners with business and technology stakeholders to define and ensure successful delivery of our consumer and associate facing Commerce experiences. Manages stakeholder expectations and provides education to requestors on prioritization, ROI, and roadmap.

  • Staff Management – Lead the team of Product Manager, Designers and Analyst, including setting goals and providing guidance and mentorship


  • Bachelor's Degree

  • 7 – 10 years experience

  • 7+ years of Data and Analytics leadership, with preference of product management or digital strategy within large cross functional retail environments

Targeted Pay Range: $153,700 – $285,300. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.